Decorative, Promotional, and Pictorial

In the 18th century, there was a rise in the use of decorative and printed paper. Dominotiers (professional paper decorators), used block prints or printers’ ornaments to print patterned papers that looked like wallpaper. These papers were used for various decorative purposes, including boxes, games, and books.  The 18th century also saw a rise in Dutch gilt paper: decorative paper embossed with gold. Dutch gilt paper was manufactured in Germany and Italy, and then imported to France and England by Dutch traders.

In the 19th century, publishers began to use endpapers to advertise recent publications or products. These publishers’ endpapers provide us with insights into the cultural and textual history of the time. At the very end of the century, prominent illustrators such as Arthur Rackham and Rockwell Kent, developed pictorial endpapers; unlike early endpapers, these endpapers reflected the contents of the books they adorned.