The essay in this chapter describes mass online consumption during China’s “Singles’ Festival” and sheds light on the root cause of this seemingly exuberant phenomenon, namely, the imbalance in China’s male-to-female birth ratio.
Figure 9.1 四根油条加一个包子 Four Fried Dough Sticks and One Steamed Bun: The Mascots for the Singles’ Day
Figure 9.2 全国上下疯狂买、买、买 A Nationwide Shopping Frenzy
Figure 9.3 2020年面临“老婆荒” It Became Hard for Chinese Men to Find Girlfriends and Wives in 2020
Figure 9.4 出生性别比不平衡 The Male-to-Female Birth Ratio in China in 2020 is 120 to 100
