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For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aspen Magazine, No. 4: The McLuhan Issue Subject The topic of the resource Marshall McLuhan; Mass media; Electronic media; Communication theory; Media ecology; 1960s counterculture; Multimedia publishing; Experimental magazines Description An account of the resource A multimedia magazine presented in a hinged box featuring nine numbered items including a flexidisc recording of electronic music, fold-out posters, essays, and advertisements. This issue was inspired by Canadian media theorist McLuhan, Marshal and reflects certain themes of his work. The box is illustrated with a circuit board diagram and wraparound text from McLuhan and Fiore's "The Medium is the Massage." Creator An entity primarily responsible for making the resource Johnson, Phyllis (Publisher/Editor); Fiore, Quentin (Designer); McLuhan, Marshall (Featured Subject) Source A related resource from which the described resource is derived Original issue form the collection of the University of Toronto's Art History Library Publisher An entity responsible for making the resource available Roaring Fork Pres (New York, N.Y.) Date A point or period of time associated with an event in the lifecycle of the resource Spring 1967 Relation A related resource Part of: Aspen Magazine (1965-1971); Related to Fluxus works and works by Marshall McLuhan. Format The file format, physical medium, or dimensions of the resource Box with mixed media components: printed materials, flexidisc recording, posters, booklets; Box dimensions: 9.5 x 12 x 0.75 inches Language A language of the resource English Type The nature or genre of the resource Text; Image; Sound; Physical Object Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Temporal: 1965-1971 Spatial: New York, N.Y. Aspen, CO. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Section 9: Advertisements Subject The topic of the resource Advertising--United States--1960s; Magazine advertising; Consumer culture; McLuhan, Marshall, 1911-1980--Theories; Media theory; Marketing--Philosophy; Corporate advertising; Travel industry--Marketing; Automobile industry--Advertising; Alcoholic beverages--Advertising; Environmental organizations--Publicity Description An account of the resource A collection of advertisements and promotional materials housed within a magenta-colored folder. The folder exterior features text presenting Marshall McLuhan's theories on effective advertising, integrating his media philosophy into the presentation of commercial content. This section contains various promotional pieces in multiple formats including multi-panel brochures, booklets, subscription forms, and single-sheet advertisements. The advertisements represent diverse sectors including environmental conservation, travel, automotive, spirits, and avant-garde publishing. Companies and organizations featured include: Aspen Music Festival (Summer 1967 program), Sierra Club (membership application), MGB automobiles, Remy Martin cognac, Gordon's cocktails/gin, St. Raphael aperitif, Eastern Airlines, and Something Else Press (May 1967 newsletter edited by Dick Higgins). An Aspen Magazine subscription form is also included. Creator An entity primarily responsible for making the resource McLuhan, Marshall, 1911-1980 (Theorist - advertising copy on folder); Fiore, Quentin, 1920-2019 (Designer) Publisher An entity responsible for making the resource available Roaring Fork Press, New York City (as part of Aspen Magazine No. 4) Date A point or period of time associated with an event in the lifecycle of the resource Spring 1967 Contributor An entity responsible for making contributions to the resource Various advertisers: Aspen Music Festival; Sierra Club; United Airlines; MGB (automotive company); Remy Martin (spirits); Gordon's (spirits); St. Raphael (aperitif); Eastern Airlines; Something Else Press; Higgins, Dick (Editor of Something Else Newsletter) Relation A related resource I part of Aspen Magazine No. 4 (Spring 1967); Folder design and concept relates to McLuhan's media theories presented throughout the issue Format The file format, physical medium, or dimensions of the resource Magenta folder containing multiple items of varying formats and sizes: Four-fold brochure (Aspen Music Festival), printed in green on white paper Subscription form (Aspen Magazine), printed in black on white paper Newsletter (Something Else Press), 4 pages, printed in black on ivory paper (May 1967) Membership application (Sierra Club), printed in black on ivory paper, folded in three Brochure (Eastern Airlines), 16 pages (13.7 x 18 cm), stapled, printed in four-color process Brochure (Remy Martin cognac), 8 pages (13.5 x 9.8 cm), stapled, printed in four-color process Six-fold brochure (Gordon's), closed format 15.2 x 7.7 cm, printed in four-color process Advertising card (St. Raphael aperitif), printed in black/white, red and blue on white cardboard Leaflet (MGB automobiles), printed in black/white on white paper Language A language of the resource English Type The nature or genre of the resource Advertisement collection; Ephemera; Promotional materials; Multi-format folder Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant |3|0.0000000|0.0000000|osm Temporal: 1965-1971 Spatial: New York, N.Y. Aspen, CO.