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For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aspen Magazine, No. 4: The McLuhan Issue Subject The topic of the resource Marshall McLuhan; Mass media; Electronic media; Communication theory; Media ecology; 1960s counterculture; Multimedia publishing; Experimental magazines Description An account of the resource A multimedia magazine presented in a hinged box featuring nine numbered items including a flexidisc recording of electronic music, fold-out posters, essays, and advertisements. This issue was inspired by Canadian media theorist McLuhan, Marshal and reflects certain themes of his work. The box is illustrated with a circuit board diagram and wraparound text from McLuhan and Fiore's "The Medium is the Massage." Creator An entity primarily responsible for making the resource Johnson, Phyllis (Publisher/Editor); Fiore, Quentin (Designer); McLuhan, Marshall (Featured Subject) Source A related resource from which the described resource is derived Original issue form the collection of the University of Toronto's Art History Library Publisher An entity responsible for making the resource available Roaring Fork Pres (New York, N.Y.) Date A point or period of time associated with an event in the lifecycle of the resource Spring 1967 Relation A related resource Part of: Aspen Magazine (1965-1971); Related to Fluxus works and works by Marshall McLuhan. Format The file format, physical medium, or dimensions of the resource Box with mixed media components: printed materials, flexidisc recording, posters, booklets; Box dimensions: 9.5 x 12 x 0.75 inches Language A language of the resource English Type The nature or genre of the resource Text; Image; Sound; Physical Object Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Temporal: 1965-1971 Spatial: New York, N.Y. Aspen, CO. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Loose Advertisements Collection from Aspen Magazine No. 4: The McLuhan Issue Subject The topic of the resource Advertising--United States--1960s; Environmental advocacy; Conservation movements; Sierra Club; Alcoholic beverages--Marketing; Music festivals--Colorado; Consumer culture; Luxury goods; Cultural tourism; Grand Canyon--Dams--Protests; Wilderness preservation; Cognac; Cocktails; Aspen Music Festival Description An account of the resource These advertisements were interspersed throughout the issue rather than contained within the designated Advertisements folder. They represent the same consumer culture and luxury lifestyle marketing (spirits, travel/culture) as the contained advertisements, reinforcing the mid-1960s aesthetic and target demographic of Aspen Magazine. Creator An entity primarily responsible for making the resource Multiple advertisers: Sierra Club (David Brower, Executive Director); Remy Martin; Gordon's; The Music Associates of Aspen, Incorporated Date A point or period of time associated with an event in the lifecycle of the resource Spring 1967 Relation A related resource Is part of Aspen Magazine No. 4 (Spring 1967); Companion to Section 9 (Advertisements folder); Sierra Club founded 1892 by John Muir, became prominent in 1960s environmental movement; David Brower served as Executive Director 1952-1969; Grand Canyon dam proposals defeated through advocacy campaigns; Aspen Music Festival founded 1949; Music Associates of Aspen formed 1964 Format The file format, physical medium, or dimensions of the resource Four separate full color, printed flyer ads Language A language of the resource English Type The nature or genre of the resource Advertisement collection; Print advertisements; Advocacy advertising; Product advertising; Cultural promotion; Ephemera; Mixed media collection