Section 14: Special Order Form
Title
Section 14: Special Order Form
Subject
Magazine subscriptions; Order forms; Ephemera; Publishing--United States--1970s; Periodicals--Marketing; Direct mail marketing; Magazine industry; Avant-garde publishing
Description
A printed subscription order form for Aspen Magazine, the final section (Section 14) included in this issue. This piece of ephemera represents a functional element of magazine distribution and marketing, providing readers with the means to subscribe to future issues of the publication. As a detachable component, it served both practical and archival purposes, capturing a moment when Aspen was still actively soliciting new subscribers before its eventual cessation in 1971. Subscription forms are frequently missing from surviving copies of Aspen Magazine issues, making complete sets with this component particularly scarce.
Creator
Aspen Communications Inc.; Johnson, Phyllis, 1926-2001 (Publisher)
Publisher
Roaring Fork Pres (New York, N.Y.)
Date
Fall-Winter 1970-1971
Relation
Is part of Aspen Magazine No. 8 (Fall-Winter 1970-1971); Aspen Magazine published 1965-1971 (ten issues); Publication ceased 1971 due to postal service classification issues and resulting cost increases; U.S. Postal Service ruled Aspen not a "periodical publication" under 39 U.S. Code 4354; Final issue was No. 10 (1971)
Format
Printed form; Single sheet (format varies across Aspen issues)
Language
English
Type
Ephemera; Order form; Subscription form; Magazine marketing material; Detachable insert
Coverage
Temporal: 1965-1971
Spatial: New York, N.Y. Aspen, CO.
Collection
Citation
Aspen Communications Inc.; Johnson, Phyllis, 1926-2001 (Publisher), “Section 14: Special Order Form,” Exhibits, accessed April 1, 2026, https://exhibits.library.utoronto.ca/items/show/29586.