Section 2: The Medium is the Massage

Section 2: The Medium is the Massage

Mass media; Communication theory; Media theory; Typography; Graphic design; Electronic age; Print culture; Visual communication; McLuhan, Marshall, 1911-1980

Large fold-out poster reproducing proof sheets/printing plates from McLuhan and Fiore's book "The Medium is the Massage" (Bantam Books, 1967). Printed in purple/violet ink on both recto and verso on white matte paper. Facsimile of a printer's sheet from the original book.

McLuhan, Marshall, 1911-1980 (Author); Fiore, Quentin, 1920-2019 (Designer)

Roaring Fork Press, New York City (as part of Aspen Magazine No. 4)

Spring 1967

Part of Aspen Magazine No. 4: The McLuhan Issue; Is derived from "The Medium is the Massage" book (1967)

Single folded sheet; Dimensions: 77 x 58.6 cm (approximately 30 x 23 inches), folded in 8 sections; Original format: 36 x 24 inches unfolded; Offset print on matte paper

English

Poster; Proof sheet; Facsimile; Print reproduction; Ephemera

Temporal: 1965-1971 Spatial: New York, N.Y. Aspen, CO.