Section 3: The TV Generation
Title
Section 3: The TV Generation
Subject
Television--Social aspects; Youth culture; 1960s counterculture; Mass media; Television generation; Haight-Ashbury; San Francisco Oracle; Media influence; Photography--Social aspects
Description
A folded poster combining Steve Schapiro's color photography with written commentary. The front side features full-color photographic imagery while the reverse is printed in black ink. The piece includes written passages from Grace Gluck and Dropper Ishmael, alongside portions of a conversation between Edmund O. Ward and Allen Cohen (who served as editor of the San Francisco Oracle newspaper). The work explores themes related to television's influence on youth culture. Printed on glossy coated stock.
Creator
Schapiro, Steve (photography); McLuhan, Marshall (text); Glueck, Grace (author)
Publisher
Roaring Fork Press, New York City (as part of Aspen Magazine No. 4)
Date
Spring 1967
Contributor
Gluck, Grace (Text contributor); Ishmael, Dropper (Text contributor); Ward, Edmund O. (Interviewer); Cohen, Allen (Interviewee, editor of San Francisco Oracle)
Relation
Part of Aspen Magazine No. 4 (Spring 1967); References San Francisco Oracle (underground newspaper); Relates to McLuhan's theories on television and media
Format
Single folded sheet; Dimensions: 38 x 56 cm (approximately 15 x 22 inches), folded in 4 sections; Offset print in four-color process on glossy paper
Language
English
Type
Poster; Photographic print; Fold-out; Mixed media (photography and text)
Coverage
Temporal: 1965-1971
Spatial: New York, N.Y. Aspen, CO.
Collection
Citation
Schapiro, Steve (photography); McLuhan, Marshall (text); Glueck, Grace (author), “Section 3: The TV Generation,” Exhibits, accessed March 28, 2026, https://exhibits.library.utoronto.ca/items/show/29826.
Image Viewer
Click below to view an image using the Zoom.it viewer.