Section 9: Advertisements

Section 9: Advertisements

Advertising--United States--1960s; Magazine advertising; Consumer culture; McLuhan, Marshall, 1911-1980--Theories; Media theory; Marketing--Philosophy; Corporate advertising; Travel industry--Marketing; Automobile industry--Advertising; Alcoholic beverages--Advertising; Environmental organizations--Publicity

A collection of advertisements and promotional materials housed within a magenta-colored folder. The folder exterior features text presenting Marshall McLuhan's theories on effective advertising, integrating his media philosophy into the presentation of commercial content. This section contains various promotional pieces in multiple formats including multi-panel brochures, booklets, subscription forms, and single-sheet advertisements. The advertisements represent diverse sectors including environmental conservation, travel, automotive, spirits, and avant-garde publishing. Companies and organizations featured include: Aspen Music Festival (Summer 1967 program), Sierra Club (membership application), MGB automobiles, Remy Martin cognac, Gordon's cocktails/gin, St. Raphael aperitif, Eastern Airlines, and Something Else Press (May 1967 newsletter edited by Dick Higgins). An Aspen Magazine subscription form is also included.

McLuhan, Marshall, 1911-1980 (Theorist - advertising copy on folder); Fiore, Quentin, 1920-2019 (Designer)

Roaring Fork Press, New York City (as part of Aspen Magazine No. 4)

Spring 1967

Various advertisers: Aspen Music Festival; Sierra Club; United Airlines; MGB (automotive company); Remy Martin (spirits); Gordon's (spirits); St. Raphael (aperitif); Eastern Airlines; Something Else Press; Higgins, Dick (Editor of Something Else Newsletter)

I part of Aspen Magazine No. 4 (Spring 1967); Folder design and concept relates to McLuhan's media theories presented throughout the issue

Magenta folder containing multiple items of varying formats and sizes:

Four-fold brochure (Aspen Music Festival), printed in green on white paper
Subscription form (Aspen Magazine), printed in black on white paper
Newsletter (Something Else Press), 4 pages, printed in black on ivory paper (May 1967)
Membership application (Sierra Club), printed in black on ivory paper, folded in three
Brochure (Eastern Airlines), 16 pages (13.7 x 18 cm), stapled, printed in four-color process
Brochure (Remy Martin cognac), 8 pages (13.5 x 9.8 cm), stapled, printed in four-color process
Six-fold brochure (Gordon's), closed format 15.2 x 7.7 cm, printed in four-color process
Advertising card (St. Raphael aperitif), printed in black/white, red and blue on white cardboard
Leaflet (MGB automobiles), printed in black/white on white paper

English

Advertisement collection; Ephemera; Promotional materials; Multi-format folder

Temporal: 1965-1971 Spatial: New York, N.Y. Aspen, CO.