Loose Advertisements Collection from Aspen Magazine No. 4: The McLuhan Issue
Title
Loose Advertisements Collection from Aspen Magazine No. 4: The McLuhan Issue
Subject
Advertising--United States--1960s; Environmental advocacy; Conservation movements; Sierra Club; Alcoholic beverages--Marketing; Music festivals--Colorado; Consumer culture; Luxury goods; Cultural tourism; Grand Canyon--Dams--Protests; Wilderness preservation; Cognac; Cocktails; Aspen Music Festival
Description
These advertisements were interspersed throughout the issue rather than contained within the designated Advertisements folder. They represent the same consumer culture and luxury lifestyle marketing (spirits, travel/culture) as the contained advertisements, reinforcing the mid-1960s aesthetic and target demographic of Aspen Magazine.
Creator
Multiple advertisers: Sierra Club (David Brower, Executive Director); Remy Martin; Gordon's; The Music Associates of Aspen, Incorporated
Date
Spring 1967
Relation
Is part of Aspen Magazine No. 4 (Spring 1967); Companion to Section 9 (Advertisements folder); Sierra Club founded 1892 by John Muir, became prominent in 1960s environmental movement; David Brower served as Executive Director 1952-1969; Grand Canyon dam proposals defeated through advocacy campaigns; Aspen Music Festival founded 1949; Music Associates of Aspen formed 1964
Format
Four separate full color, printed flyer ads
Language
English
Type
Advertisement collection; Print advertisements; Advocacy advertising; Product advertising; Cultural promotion; Ephemera; Mixed media collection
Collection
Citation
Multiple advertisers: Sierra Club (David Brower, Executive Director); Remy Martin; Gordon's; The Music Associates of Aspen, Incorporated, “Loose Advertisements Collection from Aspen Magazine No. 4: The McLuhan Issue,” Exhibits, accessed March 29, 2026, https://exhibits.library.utoronto.ca/items/show/29850.